πŸ“Š Industry Survey Report 2024

Solar Procurement Decision Criteria

Comprehensive analysis of how utility buyers and project developers weight key factors when selecting solar technologyβ€”based on direct survey responses from industry decision-makers across global markets.

847
Total Respondents
42
Countries
185 GW
Combined Pipeline
Q4 2024
Survey Period
πŸ•ΈοΈ Decision Criteria Spider Diagram
πŸ“Š Weighted Importance Ranking

πŸ“ˆ Year-over-Year Priority Shifts (2023 β†’ 2024)

How decision-maker priorities have evolved in the past 12 months

πŸ’°
Total Cost (LCOE Focus)
27.3% β–Ό 2.1%
πŸ›‘οΈ
Reliability & Durability
21.8% β–² 3.4%
⚑
Module Efficiency
18.5% β–Ό 1.2%
πŸ“œ
Warranty Terms
12.4% β–² 0.8%
πŸ”Œ
Grid Service Capabilities
9.2% β–² 4.1%
🚚
Supply Chain Security
10.8% β–² 5.2%
πŸ“‰ Criteria Comparison by Project Segment

🌍 Regional Priority Variations

Top decision criteria vary significantly by market maturity and regulatory environment

πŸ‡ΊπŸ‡Έ
North America
n=234 respondents
LCOE/Cost
28%
Reliability
23%
Supply Chain
18%
Grid Services
13%
πŸ‡ͺπŸ‡Ί
Europe
n=287 respondents
Reliability
26%
LCOE/Cost
24%
Grid Services
17%
Warranty
15%
🌏
Asia-Pacific
n=198 respondents
LCOE/Cost
30%
Efficiency
22%
Reliability
18%
Brand/Track
13%
🌍
Middle East & Africa
n=128 respondents
LCOE/Cost
32%
Reliability
24%
Efficiency
20%
Warranty
12%

πŸ’‘ Key Survey Findings

Notable insights from cross-segment analysis

πŸ” Key Insight
Grid Services: The Fastest-Rising Priority

Grid service capabilities showed the largest year-over-year increase (+4.1%), driven by stricter interconnection requirements and new revenue opportunities from ancillary services markets. Utility-scale developers rate this 3Γ— higher than residential installers.

πŸ“ˆ +4.1% YoY importance
πŸ“Š Trend
Supply Chain Security Becomes Top-5 Factor

For the first time, supply chain security entered the top-5 decision criteria, driven by trade policy uncertainties, tariff concerns, and AD/CVD investigations. North American respondents rate this 2.5Γ— higher than global average.

🚚 10.8% weighted priority
πŸ”„ Priority Shift
Cost Focus Declining, Quality Rising

Pure cost optimization declined for the second consecutive year as developers prioritize long-term reliability. 67% of respondents said they would pay 2-5% premium for modules with superior degradation warranties and bankability profiles.

πŸ’° 67% willing to pay premium
🌟 Emerging Factor
Bifacial & N-type Technology Preferences

78% of utility developers now specify bifacial modules as baseline requirement. Among those, 52% express preference for n-type (TOPCon/HJT) over p-type PERC, citing superior temperature coefficients and lower LID.

⚑ 78% require bifacial
πŸ“‹ Survey Methodology
847
Total Respondents
42
Countries Represented
185 GW
Combined Project Pipeline
Q4 2024
Survey Period
Β±2.8%
Margin of Error
95%
Confidence Level

Respondent Profile: Survey participants include procurement managers, project developers, EPC contractors, and utility buyers responsible for equipment selection on projects β‰₯1 MW. Weighting methodology applies 100-point allocation across criteria categories. Regional segmentation follows BNEF market classifications. Results cross-validated against transaction data from PVInfoLink and S&P Global Commodity Insights.